As many American companies struggle to navigate the world's second-largest economy, Meta Platforms has found itself raking in billions of dollars from China without the direct challenges of doing business there.
The influx in spending from Chinese ecommerce advertisers has been a "significant positive" for Meta, said Rohit Kulkarni, analyst at Roth MKM covering internet companies.
Many American companies doing business in China have battled similar challenges as the post-Covid recovery there has progressed slower than expected.
Meta has said it has a "diverse advertiser base" of Chinese companies.
The concern is that as more Chinese advertisers target American consumers through Meta's platforms, that could drive up the price of ads for everyone.
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